Using action research in business: developing new practical framework of financial planning process for a franchise system.
Franchising is the fastest growing method of doing business these days, however, there is little academic research to guide or regulate industry practices. Thus, this research investigated the financial planning process in developing a new franchise system. This study used action research methodolog...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25878/1/29-46.pdf http://repo.uum.edu.my/25878/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |