Service quality and customer preference towards Islamic banking in Malaysia: A study using Carter model

• Main Authors: Lamsali, Hendrik, Che Razak, Razli, Mad Lazim, Halim, Ismail, Hirun Azaman, Ahmad Arshad, Darwina, Adnan, Khairul Anuar
• Format: Conference or Workshop Item
• Language: English
• Published: 2005
• Subjects: HG Finance
• Online Access: http://repo.uum.edu.my/262/1/SERVICE_QUALITY_AND_CUSTOMER_PREFERENCE_TOWARDS.....pdf; http://repo.uum.edu.my/262/
• Institution: Universiti Utara Malaysia

This study has been carried out to identify elements of service quality influencing customers’ preference towards Islamic Banking products and services in Malaysia. An alternative service quality measurement model called CARTER developed by Othman and Owen (2001) has been used particularly to addres...