A conceptual framework on information co-creation: bridging the gap between organizations and consumers

• Main Authors: Yusof, Hayati, Ahmad, Azizah, Lee, Eng Keong
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: HF5601 Accounting
• Online Access: http://repo.uum.edu.my/26266/1/QRC%202016%201%209.pdf; http://repo.uum.edu.my/26266/; http://www.qualitative-research-conference.com/index.php/qrc-2018/proceedings
• Institution: Universiti Utara Malaysia

Information quality (IQ) plays a dual role. In the context of organizations, information has been used by employees within an organization for working purposes and achieving targets. On the other hand, customers are also information users. They rely on information to stay informed, make decisions, c...