Millennials alumni and donor behaviour: an insight from management-based university in Malaysia
Recent economic crisis had dragged not only profit-oriented organisations into hard situation, non-profit organisations such as public universities in Malaysia also badly affected especially in term of limited budget allocation from government. Hence, public universities are facing tremendous challe...
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Main Authors: | , , , , |
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Format: | Article |
Published: |
Inderscience Enterprises Ltd.
2019
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Subjects: | |
Online Access: | http://repo.uum.edu.my/26636/ http://doi.org/10.1504/IJAMS.2019.103706 |
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Institution: | Universiti Utara Malaysia |