Millennials alumni and donor behaviour: an insight from management-based university in Malaysia

• Main Authors: Shaari, Hasnizam, Yong, Phoon Lee, Md. Salleh, Salniza, Perumal, Selvan, Zainol, Fakhrul Anwar
• Format: Article
• Published: Inderscience Enterprises Ltd. 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26636/; http://doi.org/10.1504/IJAMS.2019.103706
• Institution: Universiti Utara Malaysia

Recent economic crisis had dragged not only profit-oriented organisations into hard situation, non-profit organisations such as public universities in Malaysia also badly affected especially in term of limited budget allocation from government. Hence, public universities are facing tremendous challe...