Creative content of spotify playlist campaign for sony music Malaysia

• Main Author: Hamzah, Hammuzamer Irwan
• Format: Conference or Workshop Item
• Published: 2019
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/26779/
• Institution: Universiti Utara Malaysia

Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort that goes to creating the videos was unexpectedly long especially since there also other works with higher priorities, which needs to be done in between. Creating content is easy enough but creating content that can function to assure maximum audience reach was extremely challenging, especially since each playlist has its own unique target audience that may or may not overlap. Not to mention, various skills and techniques are needed to create assets to ensure that they are not simply stationary videos but are also interactive and interesting enough to catch viewers’ attention and interest. Therefore, through this Spotify Playlist Campaign, this project intends to achieve the optimum audience reach through creative contents distribution to increase the company musical as well as business credibility.