Creative content of spotify playlist campaign for sony music Malaysia

• Main Author: Hamzah, Hammuzamer Irwan
• Format: Conference or Workshop Item
• Published: 2019
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/26779/
• Institution: Universiti Utara Malaysia

Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort t...