Testing the effect of business-level strategy on performance of hotels
This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sage Journal
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27078/1/GBR%202019%201%2014.pdf http://repo.uum.edu.my/27078/ http://doi.org/10.1177/0972150919846799 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |