Testing the effect of business-level strategy on performance of hotels

• Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
• Format: Article
• Language: English
• Published: Sage Journal 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/27078/1/GBR%202019%201%2014.pdf; http://repo.uum.edu.my/27078/; http://doi.org/10.1177/0972150919846799
• Institution: Universiti Utara Malaysia

This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...