Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia

• Main Authors: Katuk, Norliza, Ku-Mahamud, Ku Ruhana, Kayat, Kalsom, Abdul Hamid, Mohd Noor, Zakaria, Nur Haryani, Purbasari, Ayi
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2020
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/27853/1/JIM%2011%202020%201%2020.pdf; http://repo.uum.edu.my/27853/; http://doi.org/10.1108/JIMA-03-2020-0068
• Institution: Universiti Utara Malaysia

Purpose – Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position. In the context of Indonesia, i...