Surviving universities’ brand image in pandemic situation of Corona Virus: Role of ICT orientation and student satisfaction in Pakistan

• Main Authors: Shehzadi, Sidra, Mustaffa, Che Su, Cheah, Joyce Lynn-Sze
• Format: Article
• Published: Hampstead Psychological Associates 2020
• Subjects: BF Psychology
• Online Access: http://repo.uum.edu.my/27904/; https://www.psychosocial.com/article/PR200312/24138/
• Institution: Universiti Utara Malaysia

The outbreak of contagious and pandemic Corona Virus (COVID-19) has made the universities and other educational institutes close down in order to avoid the spread of the virus, in Pakistan. To avoid any interruption in the quality education provision, the universities have adopted technology with th...