Student satisfaction towards Cultural and Arts Center (PBS) among College of Business (COB) Students in UUM

• Main Authors: Mahazi, Mohd Shafiq, Yaakob, Mazri
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: https://repo.uum.edu.my/id/eprint/28494/1/STMLGG%2011%202019%2094-103.pdf; https://repo.uum.edu.my/id/eprint/28494/
• Institution: Universiti Utara Malaysia

Customer satisfaction is an important and critical issue to ensure the comfort of its customers in an organization. Students act as a client to an educational institution has its own requirements that must be met by the management of the institution. The objective of this study was to determine the level of satisfaction with the services offered by the Center for Culture and Arts (PBS) among College of Business (COB) students, Universiti Utara Malaysia (UUM) selected based on several factors such as location, access, service staff and the service. The sample is COB UUM students involved in cultural activities and to seek the services of the Centre for culture and Arts (PBS) as many as 100 people. Questionnaires were distributed using sampling techniques for comfort (convenience sampling). While the design of this study used a quantitative approach. The questionnaire used as an instrument to obtain research data. Data were analyzed using percentage, frequency, mean and standard deviation using the Statistical Package for Social Sciences (SPSS). The findings of this study can be a guide to the management to make improvements in enhancing the quality of services provided to students.