Perceived social responsibility and performance link
In today’s business environment, companies face ever-growing international competitions, radical technological changes, and demanding customers. This chapter is a guide to the use of a wide variety of strategic management plans. Managers in the world’s businesses are under great pressure. The emer...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
IntechOpen
2018
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28557/1/Perceived%20social%20responsibility%20and%20performance%20link.pdf https://repo.uum.edu.my/id/eprint/28557/ https://www.intechopen.com/chapters/60052 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | In today’s business environment, companies face ever-growing international competitions, radical technological changes, and demanding customers. This chapter is a guide
to the use of a wide variety of strategic management plans. Managers in the world’s
businesses are under great pressure. The emergence of a multitude of business ethics
and social responsibility is the key to competition advantages. Therefore, managers must
have a new concept that enables them to see their jobs realistically. This chapter is about
a concept which begins to turn managerial energies in the right direction. The chapter
will serve as guidance for managers/owners of small and medium enterprises to develop
practices of social behavior (business and corporate social responsibility) in order to
enhance performance, in a logical and manageable way. |
|---|