Perceived social responsibility and performance link

• Main Authors: Abdullahi, Hassan Gorondutse, Abdullah, Haim Hilman
• Format: Book Section
• Language: English
• Published: IntechOpen 2018
• Subjects: H Social Sciences (General); HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/28557/1/Perceived%20social%20responsibility%20and%20performance%20link.pdf; https://repo.uum.edu.my/id/eprint/28557/; https://www.intechopen.com/chapters/60052
• Institution: Universiti Utara Malaysia

In today’s business environment, companies face ever-growing international competitions, radical technological changes, and demanding customers. This chapter is a guide to the use of a wide variety of strategic management plans. Managers in the world’s businesses are under great pressure. The emergence of a multitude of business ethics and social responsibility is the key to competition advantages. Therefore, managers must have a new concept that enables them to see their jobs realistically. This chapter is about a concept which begins to turn managerial energies in the right direction. The chapter will serve as guidance for managers/owners of small and medium enterprises to develop practices of social behavior (business and corporate social responsibility) in order to enhance performance, in a logical and manageable way.