Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probabilit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf https://repo.uum.edu.my/id/eprint/29304/ https://doi.org/10.32890/jeth2021.1.9 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |