Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic

• Main Authors: Riyadi, Agus, Kristanti, Eunike Yoanita
• Format: Article
• Language: English
• Published: UUM Press 2021
• Subjects: GV Recreation Leisure
• Online Access: https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf; https://repo.uum.edu.my/id/eprint/29304/; https://doi.org/10.32890/jeth2021.1.9
• Institution: Universiti Utara Malaysia

This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probabilit...