The Role of Commitment and Trust Towards Online Loyalty in The Banking Industry
The purpose of this paper is to determine the influence of online commitment and trust on online loyalty among internet banking users in Malaysia. An intercept survey was conducted among the major banks in the Northern region in Malaysia. A total number of 100 questionnaires were completed and furth...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29978/1/JBMA%2011%2002%202021%2025-40.pdf https://doi.org/10.32890/jbma2021.11.2.2 https://repo.uum.edu.my/id/eprint/29978/ https://e-journal.uum.edu.my/index.php/jbma/article/view/14707 https://doi.org/10.32890/jbma2021.11.2.2 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |