Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia?
Today, people use social media for communicating and browsing the internet during their spare time. Additionally, people are using social media as a means of leisure during their free time. When Facebook launched its Facebook Live streaming application in 2016, the phenomenon created new opportuniti...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29983/1/JBMA%2012%2001%202022%2025-49.pdf https://doi.org/10.32890/jbma2022.12.1.2 https://repo.uum.edu.my/id/eprint/29983/ https://e-journal.uum.edu.my/index.php/jbma/article/view/14719 https://doi.org/10.32890/jbma2022.12.1.2 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |