Determinants of Consumer Purchase Behaviour of Pirated Music CDs in Mainland Tanzania: A PLS SEM Approach
The purpose of this paper is to investigate the influence of subjective norms , idolatry and intentions of consumer purchase behaviour of pirated music CDs in Tanzania. In order to empirically test the hypotheses of the study, questionnaires were distributed to 491 users of pirated music CDs in Tanz...
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2019
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| Online Access: | https://repo.uum.edu.my/id/eprint/30049/1/GBMR%2011%2001%202019%2028-62.pdf https://doi.org/10.32890/gbmr2019.11.1.9321 https://repo.uum.edu.my/id/eprint/30049/ https://e-journal.uum.edu.my/index.php/gbmr/article/view/9321 https://doi.org/10.32890/gbmr2019.11.1.9321 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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