Diversification Strategies Among Small-Medium Enterprises: Embracing Practical Solutions in the Implementation of Indah Teraju Sdn. Bhd.

• Main Authors: Kamarudin, Muhamad Ali Imran, Jais, Juraifa, Sidek, Syamsuriana, Jaaffar, Abdul Rahman, Mohamad, Maliani
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30608/1/8th%20ICSC%202023%20154-164.pdf; https://repo.uum.edu.my/id/eprint/30608/
• Institution: Universiti Utara Malaysia

Small Medium Enterprises (SMEs) known as the driver for both developing and developed economics including Malaysia. This category of business faced various challenges internally and externally which refrain them from growing and sustaining. From there, SME businesses initiate various initiative to...