Boring FB Page? What’s Wrong?
Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for produc...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf https://repo.uum.edu.my/id/eprint/30668/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | Digital platforms are gaining ground now along with the advancement of technology. However, this
technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case
discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for product
marketing. However, he is still not satisfied with the strategy he has implemented and needs your advice
by checking his FB page and giving suitable suggestions to boost his product promotion. |
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