Boring FB Page? What’s Wrong?

Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for produc...

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Main Authors:	Mat Yamin, Fadhilah, Wan Ishak, Wan Hussain, Abu Bakar, Siti Zakiah
Format:	Conference or Workshop Item
Language:	English
Published:	2022
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf https://repo.uum.edu.my/id/eprint/30668/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.30668
record_format	eprints
spelling	my.uum.repo.306682024-04-02T09:03:42Z https://repo.uum.edu.my/id/eprint/30668/ Boring FB Page? What’s Wrong? Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah HF Commerce Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for product marketing. However, he is still not satisfied with the strategy he has implemented and needs your advice by checking his FB page and giving suitable suggestions to boost his product promotion. 2022 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf Mat Yamin, Fadhilah and Wan Ishak, Wan Hussain and Abu Bakar, Siti Zakiah (2022) Boring FB Page? What’s Wrong? In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF Commerce
spellingShingle	HF Commerce Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah Boring FB Page? What’s Wrong?
description	Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for product marketing. However, he is still not satisfied with the strategy he has implemented and needs your advice by checking his FB page and giving suitable suggestions to boost his product promotion.
format	Conference or Workshop Item
author	Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah
author_facet	Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah
author_sort	Mat Yamin, Fadhilah
title	Boring FB Page? What’s Wrong?
title_short	Boring FB Page? What’s Wrong?
title_full	Boring FB Page? What’s Wrong?
title_fullStr	Boring FB Page? What’s Wrong?
title_full_unstemmed	Boring FB Page? What’s Wrong?
title_sort	boring fb page? what’s wrong?
publishDate	2022
url	https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf https://repo.uum.edu.my/id/eprint/30668/
_version_	1795292270360002560

Boring FB Page? What’s Wrong?

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