Students Satisfaction Towards Cafeteria in University Campus – A Case Study

• Main Authors: Misiran, Masnita, Md Yusof, Zahayu, Sapiri, Hasimah, Abdullah, Ilyani
• Format: Article
• Language: English
• Published: Institut Statistik Malaysia 2022
• Subjects: HM Sociology
• Online Access: https://repo.uum.edu.my/id/eprint/30760/1/JSMA%2004%2002%202022%2014-27.pdf; https://repo.uum.edu.my/id/eprint/30760/; https://ejournal.um.edu.my/index.php/JOSMA/ethics
• Institution: Universiti Utara Malaysia

Food industry plays a crucial role as one of the critical sectors in every country. A cafeteria is a part of food industry which serves foods and drinks to customers in return for money. Customer satisfaction is a measurement of service or product supplied by a cafeteria whether it unmeet, meet, or surpass customer satisfaction. As cafeterias in campus are the main service provider for students that resides inside a university it is necessary to regularly maintain their quality as to ensure that the food consumed is of good quality, nutritious, and hygienic. Dissatisfaction towards cafeteria services will leads the students to refuse having their meals inside campus. There are 378 respondents participated in this study. Structural equation modelling technique was used to identify the factors which significantly affect students’ satisfaction toward one of the cafeterias in College AA and the relationship among the factors were determined and their impact on students’ satisfaction was investigated. There are two factors that show a significant positive influence towards students’ satisfaction which are service quality and varieties of menu. Among these two, service quality shows the most influence effect on students’ satisfaction. Therefore, this study suggested that the college/university cafeteria should put more effort on the service quality that they provided to the students