A Conceptual Study on Consumer Needs from an Islamic Marketing Perspective

• Main Authors: Djallel, Lameche, Abdul Rahim, Ahmad Khilmy
• Format: Article
• Language: English
• Published: UniversityPublications.net 2020
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31328/1/HSSR%2010%2012%202020%20571-591.pdf; https://repo.uum.edu.my/id/eprint/31328/; https://mgesjournals.com/hssr
• Institution: Universiti Utara Malaysia

Islamic teachings encourage Muslim consumers to rationalise their utility. They are to ensure that only core needs and highly important needs in accordance with Islamic shariah are fulfilled. However, the possibility of Islamic perspectives on consumer needs has remained unexplored in the literature. Thus, this paper reviews the essence of consumer needs in Islam as a theoretical concept, one which could be used to evaluate Muslims’ consumer intention and behaviour. The perspectives of Quran, Sunnah and Islamic legal maxims are used to analyse contemporary knowledge. Relevant theoretical gaps were gathered from previous studies to recommend future directions on the best ways to resolve theoretical gaps in Islamic consumer need