The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803)

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Bibliographic Details
Main Authors: Mijan, Rohana, Abdullah, Noor Aziah
Format: Monograph
Language:English
Published: UUM
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf
https://repo.uum.edu.my/id/eprint/31586/
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Institution: Universiti Utara Malaysia
Language: English