The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803)
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| Online Access: | https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf https://repo.uum.edu.my/id/eprint/31586/ |
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my.uum.repo.315862024-11-18T15:18:05Z https://repo.uum.edu.my/id/eprint/31586/ The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) Mijan, Rohana Abdullah, Noor Aziah T Technology (General) UUM Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf Mijan, Rohana and Abdullah, Noor Aziah The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803). Project Report. UUM. (Submitted) |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Institutional Repository |
| url_provider |
http://repo.uum.edu.my/ |
| language |
English |
| topic |
T Technology (General) |
| spellingShingle |
T Technology (General) Mijan, Rohana Abdullah, Noor Aziah The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| format |
Monograph |
| author |
Mijan, Rohana Abdullah, Noor Aziah |
| author_facet |
Mijan, Rohana Abdullah, Noor Aziah |
| author_sort |
Mijan, Rohana |
| title |
The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_short |
The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_full |
The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_fullStr |
The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_full_unstemmed |
The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_sort |
role of digital branding in enhancing the brand equity performance: a case study of les' copaque production (s/o 14803) |
| publisher |
UUM |
| url |
https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf https://repo.uum.edu.my/id/eprint/31586/ |
| _version_ |
1816134276776722432 |