Conceptual framework for success drivers of NPD process

• Main Authors: Sorooshian, Shahryar, Zulkifli, Norzima, Alimoradi, Ali
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: TA Engineering (General). Civil engineering (General)
• Online Access: http://repo.uum.edu.my/4125/1/sHA.pdf; http://repo.uum.edu.my/4125/; http://cob.uum.edu.my/ictom
• Institution: Universiti Utara Malaysia

The literature emphasizes the great importance of new product development (NPD) for the continuing success of a business. Its contribution to the growth of companies, its influence on profit performance, and its role as a key factor in business planning have been well documented.The competitive envi...