Franchisee failures in Malaysia: Contribution of financial and non-financial factors

• Main Authors: Mohd Harif, Mohd Amy Azhar, Chee, Hee Hoe, Mahad Noor, Norsyema Hani
• Format: Article
• Language: English
• Published: World Business Institute, Australia 2011
• Subjects: HG Finance
• Online Access: http://repo.uum.edu.my/4425/1/Amy%25.pdf; http://repo.uum.edu.my/4425/; http://www.wbiaus.org/4.Amy%20Azhar.pdf
• Institution: Universiti Utara Malaysia

This paper reports on the exploratory study on Malaysian franchisees who have failed in their franchise business. A stratified purposive sampling frame was used in which all the five failed franchisees who have registered with the Registrar of Franchise (ROF) were selected for this study. In-depth t...