The adoption of web assurance services (WAS) among Malaysian online retailers

• Main Authors: Ismail, Shahifol Arbi, Ahmad, Halimah @ Nasibah, Hassan, Nor Laili
• Format: Monograph
• Language: English
• Published: Universiti Utara Malaysia 2004
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://repo.uum.edu.my/5413/1/The_adoption_of_web_assurance_services_among_malaysian_online_retailers.pdf; http://repo.uum.edu.my/5413/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000225100
• Institution: Universiti Utara Malaysia

Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampled. Frequency tests, Chi-square and Kruskal-Walis test were employed to test the data.The results of this study show that most Malaysian online retailers do not adopt WAS and who do not adopt WAS. On the other hand, their business types and customers bases were not significantly different.This study is important in shedding some light of awareness of the importance of online trust among Malaysian online retailers. This study also gives auditing firms and other organizations in Malaysia some information on the opportunity of offering WAS.