The adoption of web assurance services (WAS) among Malaysian online retailers

• Main Authors: Ismail, Shahifol Arbi, Ahmad, Halimah @ Nasibah, Hassan, Nor Laili
• Format: Monograph
• Language: English
• Published: Universiti Utara Malaysia 2004
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://repo.uum.edu.my/5413/1/The_adoption_of_web_assurance_services_among_malaysian_online_retailers.pdf; http://repo.uum.edu.my/5413/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000225100
• Institution: Universiti Utara Malaysia

Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampl...