Corporate social responsibility (CSR) activities in mobile telecommunication industry: Case study of Malaysia

In a very competitive global market, mobile telecommunication companies must strive to portray a picture of themselves as highly socially responsible companies. Active involvement in socially beneficial programs provides extra advantages to the company. This study examines the concentration of CSR...

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Bibliographic Details
Main Authors: Mohamed, Mudzamir, Sawandi, Norfaiezah
Format: Monograph
Language:English
English
Published: Universiti Utara Malaysia 2006
Subjects:
Online Access:http://repo.uum.edu.my/7569/1/Mu.pdf
http://repo.uum.edu.my/7569/4/1.Mudzamir%20Mohamed.pdf
http://repo.uum.edu.my/7569/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000240351
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Institution: Universiti Utara Malaysia
Language: English
English

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