Development of a standard measurement scale to measure community attitude towards impacts of tourism in Malaysia

• Main Authors: Mohd Shariff, Nurhazani, Mohd Nor, Nor Asyikin, Rashid Radha, Jasmine Zea Raziah, Che Ismail, Hasni @ Hasnah
• Other Authors: Singh, Manhas Perikshat
• Format: Book Section
• Language: English
• Published: PHI Learning 2012
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/8275/1/Nurz.pdf; http://repo.uum.edu.my/8275/
• Institution: Universiti Utara Malaysia

Community plays an important role in determining the success of tourism development.Even though there have been many studies to understand community attitude towards tourism impacts, only a few studies are conducted to develop a standard measurement attitudinal scale which is valid and reliable gene...