The efficiencies of Pos Laju National courier's service in Malaysia
Pos Laju is the leading courier in Malaysia.However, nowadays Pos Laju seems cannot compete with the technology change.The other perspective shows that Pos Laju had seemed irrelevant with the market today.There are many problems while dealing with the service among the customer itself. So this repor...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/8386/1/p1338.pdf http://repo.uum.edu.my/8386/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000792423 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | Pos Laju is the leading courier in Malaysia.However, nowadays Pos Laju seems cannot compete with the technology change.The other perspective shows that Pos Laju had seemed irrelevant with the market today.There are many problems while dealing with the service among the customer itself. So this report will be study about the services and the product provide by Pos Laju and difficulties facing by their customer towards the service.This study also will be study about the strategies taken by Pos Laju to overcome that problem in order to satisfied their customer. Qualitative research will be use in order to measure the satisfaction of the customer towards Pos Laju service. SERVQUAL method had been used to construct the questionnaire and distribute among staff and student in UUM. |
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