A study of the perception of the benefits of customer relationship management (CRM) system in Malaysian private hospitals
The implementation of Customer relationship Management (CRM) Systems has been increased within organizations for the purposes of increasing customer loyalty accompany with decreasing expenses and increasing revenues.The perception of the benefits associated with the implementation of CRM systems is...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9074/1/70.pdf http://repo.uum.edu.my/9074/ http://www.icber.org/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |