Evaluate the factors that impact Vietnamese customer’s buying decision for non-life insurance product.

• المؤلف الرئيسي: Phan, Minh Hải
• مؤلفون آخرون: Morita, Hiroshi
• التنسيق: Theses
• اللغة: English
• منشور في: 2020
• الموضوعات: Quản trị kinh doanh ; Nghiên cứu khách hàng ; Bảo hiểm phi nhân thọ.; 658.8342
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/70377
• المؤسسة: Vietnam National University, Hanoi

In this research, the author aims examine the factors that affect the customers’ inclination and purchase decision on non-life insurance products and measure the different impacts weights of these factors, based on the results to propose some recommendation for insurers to improve service quality...