Evaluate the factors that impact Vietnamese customer’s buying decision for non-life insurance product.
In this research, the author aims examine the factors that affect the customers’ inclination and purchase decision on non-life insurance products and measure the different impacts weights of these factors, based on the results to propose some recommendation for insurers to improve service quality...
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| 主要作者: | |
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| 格式: | Theses |
| 語言: | English |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/70377 |
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| 機構: | Vietnam National University, Hanoi |
| 語言: | English |
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