Text this: Don't Be Such a Scientist: Talking Substance in an Age of Style

           __   __    _____     ______    _  _   
  ____     \ \\/ //  / ____||  /_   _//  | \| || 
 |    \\    \ ` //  / //---`'   -| ||-   |  ' || 
 | [] ||     | ||   \ \\___     _| ||_   | .  || 
 |  __//     |_||    \_____||  /_____//  |_|\_|| 
 |_|`-`      `-`'     `----`   `-----`   `-` -`  
 `-`