Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector

The paper found relevance, timeliness, accuracy, comprehensiveness and source trustworthiness to be the most effective components of the argument quality construct and source credibility construct of the research model, making them key influencers of information adoption.

Saved in:

Bibliographic Details
Main Author:	Do, Minh Tu
Other Authors:	Do, Ngoc Bich
Format:	Final Year Project
Language:	English
Published:	H. : ĐHQGHN 2020
Subjects:	E-WOM Online reviews IAM model Information adoption Social media information usefulness Vietnam Cosmetic sector
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/98464
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Vietnam National University, Hanoi
Language:	English

id	oai:112.137.131.14:VNU_123-98464
record_format	dspace
spelling	oai:112.137.131.14:VNU_123-984642020-11-26T07:26:13Z Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector Do, Minh Tu Do, Ngoc Bich ĐHQGHN - Khoa Quốc tế E-WOM Online reviews IAM model Information adoption Social media information usefulness Vietnam Cosmetic sector The paper found relevance, timeliness, accuracy, comprehensiveness and source trustworthiness to be the most effective components of the argument quality construct and source credibility construct of the research model, making them key influencers of information adoption. 2020-11-26T07:26:13Z 2020-11-26T07:26:13Z 2018 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/98464 en 88 p 88 p 88 p application/pdf H. : ĐHQGHN
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
continent	Asia
country	Vietnam Vietnam
content_provider	VNU Library and Information Center
collection	VNU Digital Repository
language	English
topic	E-WOM Online reviews IAM model Information adoption Social media information usefulness Vietnam Cosmetic sector
spellingShingle	E-WOM Online reviews IAM model Information adoption Social media information usefulness Vietnam Cosmetic sector Do, Minh Tu Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
description	The paper found relevance, timeliness, accuracy, comprehensiveness and source trustworthiness to be the most effective components of the argument quality construct and source credibility construct of the research model, making them key influencers of information adoption.
author2	Do, Ngoc Bich
author_facet	Do, Ngoc Bich Do, Minh Tu
format	Final Year Project
author	Do, Minh Tu
author_sort	Do, Minh Tu
title	Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
title_short	Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
title_full	Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
title_fullStr	Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
title_full_unstemmed	Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
title_sort	factors of electronic word of mouth (e-wom) influencing on information adoption f online consumers in vietnam’s cosmetic sector
publisher	H. : ĐHQGHN
publishDate	2020
url	http://repository.vnu.edu.vn/handle/VNU_123/98464
_version_	1684667404693536768

Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector

Similar Items