APA Citation

Hashim, S., Ying, E. L. Y., & Ahmed, S. (2019). Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Animo Repository.

Chicago Style Citation

Hashim, Sharizal, Elaine Liew Yi Ying, and Sheraz Ahmed. Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Animo Repository, 2019.

MLA Citation

Hashim, Sharizal, Elaine Liew Yi Ying, and Sheraz Ahmed. Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Animo Repository, 2019.

Warning: These citations may not always be 100% accurate.