Text this: Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry

 _    _     _____     _____     _____      _____  
| \  / ||  |  ___||  / ____||  |  ___||   / ___// 
|  \/  ||  | ||__   / //---`'  | ||__     \___ \\ 
| .  . ||  | ||__   \ \\___    | ||__     /    // 
|_|\/|_||  |_____||  \_____||  |_____||  /____//  
`-`  `-`   `-----`    `----`   `-----`  `-----`