An Advertising campaign for Columbian Auto Car Corporation (KIA Pride Cars)

• Main Authors: Chan, Candylyn, De Guzman, Sarah Lia, Pedrosa, Agnes, Tolentino, Cherry Lyn
• 格式: text
• 語言: English
• 出版: Animo Repository 1992
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/16828
• 機構: De La Salle University

The group is proposing an advertising campaign for Columbian Auto Car Corporation's KIA Pride. This is primarily geared towards creating a brand awareness campaign that will establish a favorable perception of KIA Pride Cars as to automotive quality and features are concerned. Another objective...