An Evaluative study on the performance of the Magnolia fruit bars using indicators such as market share and sales volume from July 1992 to February 1993

• المؤلفون الرئيسيون: Jose, Lani R.A., Gregorio, Ma. Cecilia S.J.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 1993
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/16921
• المؤسسة: De La Salle University

This practicum paper basically covers the evaluation of the performance of the Magnolia Fruit Bars, one of the latest additions to the many product lines of Magnolia in the single serve market, as related to several macro and micro environmental variables. The study includes the history, nature of b...