A marketing plan for the PinoyRemit visa card

• المؤلف الرئيسي: Abellana, Irene Magdalene L.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2011
• الموضوعات: Advertising > Debit cards; Debit cards > Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18061
• المؤسسة: De La Salle University

OFW remittances are 10% of the Philippines' gross domestic product. As more and more OFWs are getting deployed, the market for OFW remittances increases. Mediums of sending remittances used are through banks, remittance agencies and telecommunications companies. Bank to bank transfers, branch p...