An empirical investigation on the factors affecting consumers' attention when scanning menu of quick-service restaurants

• المؤلف الرئيسي: Gallevo, Kristine F.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4131
• المؤسسة: De La Salle University

The menu board is considered as silent salesperson of a quick-service restaurant and that most customers rely on the menu board when deciding what to buy at the point of purchase, the study on menu boards has not been largely explored. Previous researches have not investigated to determine the signi...