An empirical investigation on the factors affecting consumers' attention when scanning menu of quick-service restaurants

• 主要作者: Gallevo, Kristine F.
• 格式: text
• 語言: English
• 出版: Animo Repository 2012
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/4131

The menu board is considered as silent salesperson of a quick-service restaurant and that most customers rely on the menu board when deciding what to buy at the point of purchase, the study on menu boards has not been largely explored. Previous researches have not investigated to determine the signi...