An integrated marketing communications campaign on DZRH

• Main Author: Sebastian, Earl Leonard Einstein Y.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Radio stations > Marketing; Communication in marketing; DZRH > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4397
• Institution: De La Salle University

This Integrated Marketing Communications (IMC) campaign is designed to effectively communicate the message that DZRH, because of its declining and deteriorating popularity and listenership the years, will be reformatting and rebranding to capture a wider range of audience. The target market is the s...