An integrated marketing campaign for Chef's Classics Stainless Steel Cookwares

The cookware category is a diverse category in the Homewares Industry. It is mainly dominated by stainless steel cookwares according to respondent preference and is followed by non-stick cookwares in second place. Furthermore, there are three common types of cookware in Greater Manila Area (GMA) nam...

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Bibliographic Details
Main Author: Africa, Lemuel G.
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4893
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Institution: De La Salle University
Language: English