Text this: Advertising creativity: Its effects on interactive digital media response states towards consumers’ hierarchy of effects

   _____    _____     _  __   _    _     ______  
  / ___//  |  ___||  | |/ // | || | ||  /_   _// 
  \___ \\  | ||__    | ' //  | || | ||    | ||   
  /    //  | ||__    | . \\  | \\_/ ||   _| ||   
 /____//   |_____||  |_|\_\\  \____//   /__//    
`-----`    `-----`   `-` --`   `---`    `--`