Text this: Advertising creativity: Its effects on interactive digital media response states towards consumers’ hierarchy of effects

 _    _      ___    __    __    ______  __    __  
| || | ||   / _ \\  \ \\ / //  /_   _// \ \\ / // 
| || | ||  | / \ ||  \ \/ //    -| ||-   \ \/ //  
| \\_/ ||  | \_/ ||   \  //     _| ||_    \  //   
 \____//    \___//     \//     /_____//    \//    
  `---`     `---`       `      `-----`      `