Factors affecting variable universal life insurance investment intention: A consumer behavior theory perspective in the pre-pandemic era

• المؤلف الرئيسي: Abuan, Roxanne Gail P.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2024
• الموضوعات: Life insurance; Consumer behavior; Investments—Psychological aspects; Business; Finance and Financial Management; Insurance
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_finman/15
• المؤسسة: De La Salle University

The Philippines boasts a thriving stock market with over a million investors, predominantly local and increasingly utilizing online platforms, especially among those aged 18 to 44. In stark contrast, insurance penetration in 2018 was less than 1.2%, divided into life insurance, health insurance, and...